Immortalizing Values Through Education for Sustainable Development

Education is the primary agent of transformation towards sustainable development, increasing people’s capacities to transform their visions for society into reality. Education not only provides scientific and technical skills, it also provides the motivation, and social support for pursuing and applying them. For this reason, society must be deeply concerned that much of current education falls far short of what is required. When we say this, it reflects the very necessities across the cultures that allow everyone become responsible towards quality enhancement.

Improving the quality and revelation of education and reorienting its goals to recognize the importance of sustainable development must be among society’s highest priorities. It is not that we talk only about environment but also about every component of life.

We therefore need to clarify the concept of education for sustainable development. It was a major challenge for educators during the last decade. The meanings of sustainable development in educational set ups, the appropriate balance of peace, human rights, citizenship, social equity, ecological and development themes in already overloaded curricula, and ways of integrating the humanities, the social sciences and the arts into what had up-to-now been seen and practiced as a branch of science education.

Some argued that educating for sustainable development ran the risk of programming while others wondered whether asking schools to take a lead in the transition to sustainable development was asking too much of teachers.

These debates were compounded by the desire of many, predominantly environmental, NGOs to contribute to educational planning without the requisite understanding of how education systems work, how educational change and innovation takes place, and of relevant curriculum development, professional development and instructive values. Not realizing that effective educational change takes time, others were critical of governments for not acting more quickly.

Consequently, many international, regional and national initiatives have contributed to an expanded and refined understanding of the meaning of education for sustainable development. For example, Education International, the major umbrella group of teachers’ unions and associations in the world, has issued a declaration and action plan to promote sustainable development through education.

A common agenda in all of these is the need for an integrated approach through which all communities, government entities, collaborate in developing a shared understanding of and commitment to policies, strategies and programs of education for sustainable development.

Actively promoting the integration of education into sustainable development at local community

In addition, many individual governments have established committees, panels, advisory councils and curriculum development projects to discuss education for sustainable development, develop policy and appropriate support structures, programs and resources, and fund local initiatives.

Indeed, the roots of education for sustainable development are firmly planted in the environmental education efforts of such groups. Along with global education, development education, peace education, citizenship education, human rights education, and multicultural and anti-racist education that have all been significant, environmental education has been particularly significant. In its brief thirty-year history, contemporary environmental education has steadily striven towards goals and outcomes similar and comparable to those inherent in the concept of sustainability.

A New Vision for Education

These many initiatives illustrate that the international community now strongly believes that we need to foster – through education – the values, behavior and lifestyles required for a sustainable future. Education for sustainable development has come to be seen as a process of learning how to make decisions that consider the long-term future of the economy, ecology and social well-being of all communities. Building the capacity for such futures-oriented thinking is a key task of education.

This represents a new vision of education, a vision that helps learners better understand the world in which they live, addressing the complexity and inter-contentedness of problems such as poverty, wasteful consumption, environmental degradation, urban decay, population growth, gender inequality, health, conflict and the violation of human rights that threaten our future. This vision of education emphasizes a holistic, interdisciplinary approach to developing the knowledge and skills needed for a sustainable future as well as changes in values, behavior, and lifestyles. This requires us to reorient education systems, policies and practices in order to empower everyone, young and old, to make decisions and act in culturally appropriate and locally relevant ways to redress the problems that threaten our common future. We therefore need to think globally and act locally. In this way, people of all ages can become empowered to develop and evaluate alternative visions of a sustainable future and to fulfill these visions through working creatively with others.

Seeking sustainable development through education requires educators to:

• Place an ethic for living sustainable, based upon principles of social justice, democracy, peace and ecological integrity, at the center of society’s concerns.
• Encourage a meeting of disciplines, a linking of knowledge and of expertise, to create understandings that are more integrated and contextualized.
• Encourage lifelong learning, starting at the beginning of life and stuck in life – one based on a passion for a radical transformation of the moral character of society.
• Develop to the maximum the potential of all human beings throughout their lives so that they can achieve self-fulfillment and full self-expression with the collective achievement of a viable future.
• Value aesthetics, the creative use of the imagination, an openness to risk and flexibility, and a willingness to explore new options.
• Encourage new alliances between the State and civil society in promoting citizens’ liberation and the practice of democratic principles.
• Mobilize society in an intensive effort so as to eliminate poverty and all forms of violence and injustice.
• Encourage a commitment to the values for peace in such a way as to promote the creation of new lifestyles and living patterns
• Identify and pursue new human projects in the context of local sustainability within an earthly realization and a personal and communal awareness of global responsibility.
• Create realistic hope in which the possibility of change and the real desire for change are accompanied by a rigorous, active participation in change, at the appropriate time, in favor of a sustainable future for all.

These responsibilities emphasize the key role of educators as ambassador of change. There are over 60 million teachers in the world – and each one is a key ambassador for bringing about the changes in lifestyles and systems that we need. But, education is not confined to the classrooms of formal education. As an approach to social learning, education for sustainable development also encompasses the wide range of learning activities in basic and post-basic education, technical and vocational training and tertiary education, and both non-formal and informal learning by both young people and adults within their families and workplaces and in the wider community. This means that all of us have important roles to play as both ‘learners’ and ‘teachers’ in advancing sustainable development.

Key Lessons

Deciding how education should contribute to sustainable development is a major task. In coming to decisions about what approaches to education will be locally relevant and culturally appropriate, countries, educational institutions and their communities may take heed of the following key lessons learnt from discussion and debate about education and sustainable development over the past decade.

• Education for sustainable development must explore the economic, political and social implications of sustainability by encouraging learners to reflect critically on their own areas of the world, to identify non-viable elements in their own lives and to explore the tensions among conflicting aims. Development strategies suited to the particular circumstances of various cultures in the pursuit of shared development goals will be crucial. Educational approaches must take into account the experiences of indigenous cultures and minorities, acknowledging and facilitating their original and significant contributions to the process of sustainable development.

• The movement towards sustainable development depends more on the development of our moral sensitivities than on the growth of our scientific understanding – important as that is. Education for sustainable development cannot be concerned only with disciplines that improve our understanding of nature, despite their undoubted value. Success in the struggle for sustainable development requires an approach to education that strengthens our engagement in support of other values – especially justice and fairness – and the awareness that we share a common destiny with others.

• Ethical values are the principal factor in social consistency and at the same time, the most effective agent of change and transformation. Ultimately, sustainability will depend on changes in behavior and lifestyles, changes which will need to be motivated by a shift in values and rooted in the cultural and moral precepts upon which behavior is based. Without change of this kind, even the most enlightened legislation, the cleanest technology, the most sophisticated research will not succeed in steering society towards the long-term goal of sustainability.

• Changes in lifestyle will need to be accompanied by the development of an ethical awareness, whereby the inhabitants of rich countries discover within their cultures the source of a new and active solidarity, which will make possible to eradicate the widespread poverty that now besets 80% of the world’s population as well as the environmental degradation and other problems linked to it.

• Ethical values are shaped through education, in the broadest sense of the term. Education is also essential in enabling people to use their ethical values to make informed and ethical choices. Fundamental social changes, such as those required to move towards sustainability, come about either because people sense an ethical imperative to change or because leaders have the political will to lead in that direction and sense that the people will follow them.

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Can You Really Manage Employees Smarter?

There are many theories and practices that talk about what employees want and why. There are equally as many theories and practices that discuss how managers are supposed to manage to bring out the best in their employees. Much of the discussion fails to address how a manager, once he learns the latest theory or practice, is supposed to incorporate the use of this knowledge into his daily tasks and roles.A manager usually has his own tasks and functions to perform – in addition to directing staff. These tasks and functions can consume a majority of his time, often as much as 80% of his time, leaving only 20% to manage. As I have reviewed a number of theories and practices on management I have found they can work – if the manager has 50% or more of his time available to implement.By my count if a manager works 80% of the day on his own tasks and 50% on managing his employees he has just worked at 130% of capacity. Hmmm, did the employees go home after 8 hours? Did he have enough time to “manage?” Did he sacrifice his own tasks in order to manage effectively?I have to confess – I have been a manager of other employees for over 30 years, working in a variety of businesses with a variety of unskilled, skilled, professional, blue-collar, white-collar, and technical employees. I have used a variety of management techniques over these years with my fellow employees. I want to share what I have found to work the best with each of these differing groups of employees.Some time ago I reviewed research by Cornell University’s Center for Advanced Human Resource Studies. The Cornell research validated the benefit of businesses using formal processes and procedures and professional standards to help create workforce alignment. As a result of this research and my own prior experience, I developed a management approach called “managing smart.”It certainly becomes easier to manage employees if there are clear processes and procedures as well as standards that are evenly applied to all employees. I have found that if employees understand where the business is going and how they can participate in helping the business to get there, it becomes easier for them to contribute.What has often been a challenge in every business setting in which I worked was that managers, often believing that they knew what to do (why else would they be managers?) thought it was appropriate to tell employees what to do in each and every situation. If employees failed to follow directions or instructions managers instituted penalties for the failure to perform.I must admit I was caught in this approach for a little bit of time – until I learned the power of coaching and learned how to apply this to the management of my fellow employees. Learning how to be the “manager as coach” while managing smart is quite simple, actually, although it does take time to understand several important elements.Let’s review some of these elements. We know that every person has a unique combination of skills, talents, motivations, and behavioral preferences. For instance it is quite easy for some people to relate to others, to accept change, or to pay attention to detail. For others it is important to acquire knowledge, seek balance and harmony, or have a competitive edge. And for yet others, it is natural to evaluate others, to handle rejection, to use common sense, or to have an understanding attitude.To grasp the ease of learning the manager as coach approach I believe that you need to understand what your own skills, talents, motivations, and behavioral preferences are. Once you do, you can understand how to use these to develop a management environment in which you can thrive. Once you understand your own skills, talents, motivations, and behavioral preferences it is a natural progression to want to understand the same elements in your employees and coworkers.We make a number of assumptions about each others perspectives and motivations. Sometimes we are right and sometimes we may be wrong – and the consequences of misreading another person’s perspective in a business setting can be quite costly.I work with managers to help them understand how they can manage their employees by understanding each employee’s unique set of skills, talents, motivations, and behavioral preferences and then developing a management approach that encourages employees to perform their work tasks and functions by taking ownership and control of those tasks and functions and to perform at a higher level of authenticity.As the executive coach I have used this approach to empower my clients with a more complete sense of ownership and control of their business. Teaching these clients my coaching techniques to use with their employees may seem a bit like giving the store away. I would disagree. If I am serving my clients to best of my ability it is incumbent on me to help their businesses become more profitable and productive.Any time a business wants to improve its financial performance it certainly helps if they can place a value on that improvement. If that value is known it is much easier for me to focus the managers on the benefits of learning a “manager as coach” approach to managing smarter. When owners and their managers understand the number of variables that can be quantified using diagnostic profiles it is much easier to help them to quantify not only that financial value but also the individual and collective talents, motivations, and behavioral preferences of their managers and staff. Interesting stuff for a “manager as coach.”

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Marketing Agencies Have Coordination With Companies To Reach The Goal

The people managing more than one business or marketing agency will help greatly. They provide a great help for developing the business in various aspects. Also, they reduce the stress of the business owner. If anybody wants to hire a marketing agency, it is always better to investigate about the agency before hiring them. How they work from the creative sense of thinking one should know before going forward.Hiring a staff for advertising isn’t that much worth paying. A team of marketing and advertising will do the job productively. The results also are visible in the market. This team of experts has knowledge about the market analysis and they plan accordingly.Creative Planning is the Secret of the SuccessThe marketing scenario has changed completely after the globalization. The innovativeness changed the meaning of advertising and sales. The company and brand are advertised to make the people familiar with the brand name. The market verticals are studied by experts to make a perfect plan for sales. The whole team works for the company comes through creative thinking and brainstorming. It helps to get an unimaginable success in the long run. Each employee of the marketing agency is an expert who puts their experience to get the result. They study marketing strategies and use diverse methods to increase the sales.How to Select a Marketing AgencyThe performance of marketing agencies should be evaluated. It will encourage them to provide good service consistently. It is better to know more how they achieve their goals will show the better picture.Many agencies are there in the market who consistently giving good results. Choose from those renowned agencies.Selecting AudienceAdvertising is the main way to get clients. If the audience is targeted at the correct time, it will definitely get a good business. There are many technically sound staffs in the agency. They are well experienced and can satisfy the clients with the proper information and technical facts. Their healthy conversation helps the customer to take proper decision.How to select viewersThe marketing agency provides the client`s list which is helpful to the business owner to contact and make a deal. The business oriented people think that they can do the marketing successfully but many times it fails. The marketing professional can do it in a better way. If anybody wants to get everything in a package, it’s better to hire a marketing agency to get the predictable result. The agency follows different strategy with their creative mind. It could be humor or something groundbreaking. They reach the audience through social media websites.A few important Tips:• The audience can be from any field. Social networking websites help to get a greater response.• Each professional has a different idea when they team up it will make wonders.• Marketing agencies should have good contacts which will help for other client’s project.• To retain the old client, they should award the loyal customers to bring more business.Agencies Role in MarketingThat advertising company should give their best performance. That service will proof their efficiency which in turn satisfies the new customer. If one customer is not satisfied with the product or service then he will influence others. It is very important to follow all standards to give quality services. The ad agency provides many offers to customers. That attracts them to become a loyal customer. The client takes marketing agency’s advice. Agencies also do the same to get the client’s confidence. Together the agency and the client company have to take every step thoughtfully to reach the dream goal.To encourage the customers they provide many services like pay per click and affiliate marketing etc. With all these visitors convert to the prospective clients. Effective service helps to motivate new customers. The marketing agency helps in all the steps by putting their experience and expertise.The client will get a lot of follow-ups and quick responses. Agencies follow many innovative ways to get success through the internet marketing.There is tough competition in the market and thus, it is better to hire the best marketing agency for getting the expected result. Hiring a good marketing agency is like reaching a milestone in the business. Research is the best option if you don’t have any idea. Find out the BEST.

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