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There are many theories and practices that talk about what employees want and why. There are equally as many theories and practices that discuss how managers are supposed to manage to bring out the best in their employees. Much of the discussion fails to address how a manager, once he learns the latest theory or practice, is supposed to incorporate the use of this knowledge into his daily tasks and roles.A manager usually has his own tasks and functions to perform – in addition to directing staff. These tasks and functions can consume a majority of his time, often as much as 80% of his time, leaving only 20% to manage. As I have reviewed a number of theories and practices on management I have found they can work – if the manager has 50% or more of his time available to implement.By my count if a manager works 80% of the day on his own tasks and 50% on managing his employees he has just worked at 130% of capacity. Hmmm, did the employees go home after 8 hours? Did he have enough time to “manage?” Did he sacrifice his own tasks in order to manage effectively?I have to confess – I have been a manager of other employees for over 30 years, working in a variety of businesses with a variety of unskilled, skilled, professional, blue-collar, white-collar, and technical employees. I have used a variety of management techniques over these years with my fellow employees. I want to share what I have found to work the best with each of these differing groups of employees.Some time ago I reviewed research by Cornell University’s Center for Advanced Human Resource Studies. The Cornell research validated the benefit of businesses using formal processes and procedures and professional standards to help create workforce alignment. As a result of this research and my own prior experience, I developed a management approach called “managing smart.”It certainly becomes easier to manage employees if there are clear processes and procedures as well as standards that are evenly applied to all employees. I have found that if employees understand where the business is going and how they can participate in helping the business to get there, it becomes easier for them to contribute.What has often been a challenge in every business setting in which I worked was that managers, often believing that they knew what to do (why else would they be managers?) thought it was appropriate to tell employees what to do in each and every situation. If employees failed to follow directions or instructions managers instituted penalties for the failure to perform.I must admit I was caught in this approach for a little bit of time – until I learned the power of coaching and learned how to apply this to the management of my fellow employees. Learning how to be the “manager as coach” while managing smart is quite simple, actually, although it does take time to understand several important elements.Let’s review some of these elements. We know that every person has a unique combination of skills, talents, motivations, and behavioral preferences. For instance it is quite easy for some people to relate to others, to accept change, or to pay attention to detail. For others it is important to acquire knowledge, seek balance and harmony, or have a competitive edge. And for yet others, it is natural to evaluate others, to handle rejection, to use common sense, or to have an understanding attitude.To grasp the ease of learning the manager as coach approach I believe that you need to understand what your own skills, talents, motivations, and behavioral preferences are. Once you do, you can understand how to use these to develop a management environment in which you can thrive. Once you understand your own skills, talents, motivations, and behavioral preferences it is a natural progression to want to understand the same elements in your employees and coworkers.We make a number of assumptions about each others perspectives and motivations. Sometimes we are right and sometimes we may be wrong – and the consequences of misreading another person’s perspective in a business setting can be quite costly.I work with managers to help them understand how they can manage their employees by understanding each employee’s unique set of skills, talents, motivations, and behavioral preferences and then developing a management approach that encourages employees to perform their work tasks and functions by taking ownership and control of those tasks and functions and to perform at a higher level of authenticity.As the executive coach I have used this approach to empower my clients with a more complete sense of ownership and control of their business. Teaching these clients my coaching techniques to use with their employees may seem a bit like giving the store away. I would disagree. If I am serving my clients to best of my ability it is incumbent on me to help their businesses become more profitable and productive.Any time a business wants to improve its financial performance it certainly helps if they can place a value on that improvement. If that value is known it is much easier for me to focus the managers on the benefits of learning a “manager as coach” approach to managing smarter. When owners and their managers understand the number of variables that can be quantified using diagnostic profiles it is much easier to help them to quantify not only that financial value but also the individual and collective talents, motivations, and behavioral preferences of their managers and staff. Interesting stuff for a “manager as coach.”

The people managing more than one business or marketing agency will help greatly. They provide a great help for developing the business in various aspects. Also, they reduce the stress of the business owner. If anybody wants to hire a marketing agency, it is always better to investigate about the agency before hiring them. How they work from the creative sense of thinking one should know before going forward.Hiring a staff for advertising isn’t that much worth paying. A team of marketing and advertising will do the job productively. The results also are visible in the market. This team of experts has knowledge about the market analysis and they plan accordingly.Creative Planning is the Secret of the SuccessThe marketing scenario has changed completely after the globalization. The innovativeness changed the meaning of advertising and sales. The company and brand are advertised to make the people familiar with the brand name. The market verticals are studied by experts to make a perfect plan for sales. The whole team works for the company comes through creative thinking and brainstorming. It helps to get an unimaginable success in the long run. Each employee of the marketing agency is an expert who puts their experience to get the result. They study marketing strategies and use diverse methods to increase the sales.How to Select a Marketing AgencyThe performance of marketing agencies should be evaluated. It will encourage them to provide good service consistently. It is better to know more how they achieve their goals will show the better picture.Many agencies are there in the market who consistently giving good results. Choose from those renowned agencies.Selecting AudienceAdvertising is the main way to get clients. If the audience is targeted at the correct time, it will definitely get a good business. There are many technically sound staffs in the agency. They are well experienced and can satisfy the clients with the proper information and technical facts. Their healthy conversation helps the customer to take proper decision.How to select viewersThe marketing agency provides the client`s list which is helpful to the business owner to contact and make a deal. The business oriented people think that they can do the marketing successfully but many times it fails. The marketing professional can do it in a better way. If anybody wants to get everything in a package, it’s better to hire a marketing agency to get the predictable result. The agency follows different strategy with their creative mind. It could be humor or something groundbreaking. They reach the audience through social media websites.A few important Tips:• The audience can be from any field. Social networking websites help to get a greater response.• Each professional has a different idea when they team up it will make wonders.• Marketing agencies should have good contacts which will help for other client’s project.• To retain the old client, they should award the loyal customers to bring more business.Agencies Role in MarketingThat advertising company should give their best performance. That service will proof their efficiency which in turn satisfies the new customer. If one customer is not satisfied with the product or service then he will influence others. It is very important to follow all standards to give quality services. The ad agency provides many offers to customers. That attracts them to become a loyal customer. The client takes marketing agency’s advice. Agencies also do the same to get the client’s confidence. Together the agency and the client company have to take every step thoughtfully to reach the dream goal.To encourage the customers they provide many services like pay per click and affiliate marketing etc. With all these visitors convert to the prospective clients. Effective service helps to motivate new customers. The marketing agency helps in all the steps by putting their experience and expertise.The client will get a lot of follow-ups and quick responses. Agencies follow many innovative ways to get success through the internet marketing.There is tough competition in the market and thus, it is better to hire the best marketing agency for getting the expected result. Hiring a good marketing agency is like reaching a milestone in the business. Research is the best option if you don’t have any idea. Find out the BEST.

Have you ever compared the differences between a home based business vs a work at home job?There are some major differences between having a home business and work from home, compared to having a job that allows you to work at home. Your home is the central hub of all the operations involving a home based business, while a work from home job means your daily work is based in your home but is just a part of a outside business. Most work at home jobs involve checking or reporting to an employer, and you are working on as a freelancer or telecommuter status. Some freelancers, however, will have a home based business and they deal with clients instead of an employer. There are definitely advantages and disadvantages to both kinds of these businesses.When you are your own boss, you don’t receive a W-2 at the end of the year, so you’re responsible for taking care of your taxes. You would deal directly with the IRS concerning your sales and income. For people who are working from home, you’ll be receiving a W-2 at year’s end from your employer, who will also send a report to the IRS. When you’ve attained a specific level of sales as a freelance worker, the employer is responsible for reporting that amount.Needless to say, there are no health care or unemployment insurance benefits, and worker’s compensation is not available to home based businesses. Partner discounts for the purchase of benefits are available from several insurance companies, but when you are the owner of a home based business you pay for them yourself. People who telecommute and work from home might have access to benefits, but if you are a freelancer you must get your own.The benefits of both kinds of working at home jobs is the freedom in project choice, flexible time schedule, and the added comforts of your own home. Since you are an employee when you work from home there could be some limitations from the employer. The best thing about is being at home it offers you a lot more freedom and flexibility than an office does. However, a of people who own a home business, or home workers, will discover this kind of freedom can be a double-edged sword. In your own environment it can be easy to pick up a book, put on movie, or find some other activity you enjoy. If you add procrastination to the other possible distractions, you will soon find you’re missing deadlines and producing sloppy work. If you want to be your own boss and work a home business, you need to see if you have the self-discipline it requires.Most of the time the money you make from a home based business results from sales of a products or services. There are some out there, however, that your earnings are based totally on the number of people you can recruit into the business. These kinds of business are referred to as pyramid scams, and your success is directly connected to how many other people you recruit in under you. As each new recruit buys in, you are pushed higher up the payment ladder. In scams like these, your own products sales are usually not very important.However, there are a lot of home based businesses that you can start on your own and be your own boss. Besides a marketing company, there’s a portrait studio or a gardening center that would let you be your own boss. It doesn’t matter what type of business you choose to open, to be your own boss you have one that keeps all the operations with in your own home.Be sure and do your homework before deciding which kind of work you want to do – ask a lot of questions and get a feel for the work itself before you make a commitment. Today the really successful home based business owners are people who might have purchased a product and loved it so much they wanted to share it with others. However, those who want to be their own boss, and work from home, are really happy with their business in their home.